FIU's social media presence is already extensive. Before creating a new account, units must determine whether collaboration with an existing channel would better serve their audience.
New social media accounts may only be created when:
- A sustained content strategy and dedicated management resources are established
- A clearly defined audience exists that cannot be reached effectively through existing accounts
- The new account will not duplicate or fragment FIU's voice or content
- A 30-day sample content plan is provided for review
All new account requests must:
- Be submitted via the Social Media Account Request Form
- Be reviewed and approved by MarComm before launch
- Receive appropriate branding guidance prior to publishing content
Creating an unapproved account is considered a brand compliance violation. This may result in the removal of the account and potential follow-up action to ensure future compliance.