Before you create a page, ask yourself… 

What do we hope to accomplish through social media?

Outline your goals, plan, and track your efforts. Social media allows us to elevate our university and it’s important to ensure that your team is willing to set aside the resources to successfully and consistently do that for FIU through social media. 

 

Where is my audience?

Don’t spread yourself too thin. Pick the platform where there is a high population of your target audience and build a relationship with users with transparency and exceptional customer service. If you find success, then consider expanding your presence.

 

Am I better off as a hashtag?

Accounts with sporadic content are a misrepresentation of the FIU brand. Before creating an account, create a content calendar to determine if you’ll have enough content to sustain a presence. Remember you have access to the main university accounts for promotion and exposure of your initiatives. Need a content calendar template to get started? Reach out to Joel Villarini Falbe at jvillari@fiu.edu.

 


You've considered your options and are ready to create your account. Let's get started. 

 

Social Media Directory Criteria

The following criteria need to be satisfied in order to be designated as an official account in the FIU Social Media Directory. The directory will display the name of the unit, type of social media account and links to the relevant pages. The official social media accounts will serve as the voice of FIU and be used to foster and maintain relationships with the university’s publics. Official accounts will be considered a representation of the FIU brand and should be governed accordingly.

The following are criteria that need to be satisfied in order to be deemed an official FIU social media account:

Standardized Name

All official accounts should bear the name of the department and the FIU trademark, if possible. In cases where there is a character limitation on a username, it should contain the FIU trademark and the acceptable standard abbreviation that is applicable to that department or division. Please note the distinction between a username and account name. Usernames will appear in the social media account’s URL (e.g. http://www.twitter.com/FIU) and is unique to each account. Account names are personal identifiers that appear on a profile page and usually have more characters. Account names should always reflect the official name of the FIU department or division. See below for an example of the difference between an account name and username.

Twitter 

Twitter username and account name

Facebook

 

Facebook username and account name

Monitoring

Accounts should be regularly monitored and all defamatory postings should be removed or hidden as soon as possible. These include, but are not limited to, posts that are: racist, sexist, threatening, malicious, unlawful, or threaten the privacy of an individual. Spam and promotional posts should also be promptly removed or hidden. Page administrators should use their discretion when deciding which posts should be removed. If you are in doubt as to whether or not a particular post should be deleted, please contact External Relations and we will give you further guidelines on the type of posts we normally remove. Please place the text below in the About section of your pages, if possible. 

Florida International University (FIU) intends to educate, inform and provide updated information on FIU activities through its social media sites. All FIU comments are made by FIU designees. This site is not a public forum. Social media users may share ideas through commentary that is responsive to FIU posts. FIU reserves the right to remove any comments that are not responsive and therefore do not fall within this purpose. Users may not use this site to do anything unlawful, misleading, malicious or discriminatory or for an unauthorized purpose.

All comments made by social media users reflect the opinions of the users, and do not represent official policy or opinions of FIU. FIU is not responsible or liable for the conduct or comments of any user. 

By posting a comment on this social media site, users agree to follow the terms of use of the site, Florida and federal laws and FIU regulations and policies. FIU reserves the right to remove from the site any comments that violate any of these terms, laws, regulations and/or policies.

Completeness of profile

Profiles should be adequately completed with a link to the website for the department or division, if applicable. If there is no departmental website, there should be a link to the FIU website. The bio for all social media profiles should include a clear description of the department being represented. All information included should be accurate and up-to-date.

Accountability

Each page listed in the directory is required to provide the contact information for the moderator/s of the page with an email address. In addition to this, a director level contact is required to appear in an internal non-public facing directory, which will be accessible only to other social media account administrators at FIU.

Maintenance

Accounts should be used on a consistent basis in accordance with the standard posting frequency for each social media network. Neglected or inactive accounts will not be listed in the directory.

Quality of posts

Posts on official accounts should be grammatically correct and provide enriching and engaging content. The various social networks all have different types of content that work well on each. The use of profanity and derogatory terms will not be permitted. Visit our flickr account for free-to-use images. https://www.flickr.com/photos/fiu/albums

Accuracy of posts

All posts should be reviewed for accuracy prior to posting. Accounts that establish a pattern of posting inaccurate information or anything that would be potentially harmful to the FIU brand will not be included.

Adherence to Terms of Service

All official accounts should strictly follow the Terms of Service (TOS) for the individual social networking site on which it is hosted. For example, the Facebook TOS prohibits the use of personal timelines for commercial gain, i.e. Pages must be used for all business purposes. If your department is currently using a personal timeline please visit Facebook's guide to converting profiles for instructions on how to do it. If account administrators need clarification on the interpretation of any social network’s TOS, feel free to contact the Social Media Department in the Division of External Relations.

Standardized profile pictures

Profile photos should display the FIU trademark along with the name of the department as in the example below:

fiu-ol.png

You may choose any FIU related image for the header or cover photo.

Review policy

Accounts will be reviewed on a quarterly basis to be sure they are in accordance with the guidelines. We will remove accounts from the directory if they do not meet the criteria listed here. 

If you want to get in touch with us about getting on the social media directory, please contact Joel Villarini Falbe, jvillari@fiu.edu.